A weekly email for creative entrepreneurs who know what to do and still aren't doing it.
Stop circling. Start building.
Written by someone who built three revenue streams while holding a senior full-time corporate role.
One email a week. Same day. Same time. Short enough to read with a coffee. Unsubscribe whenever.
ANTI-SPIRAL
You are not stuck because you don't know enough.
You are stuck because you are not executing consistently.
Busy but not moving. Learning but not applying. Planning but not deciding. The business is alive in your head and quieter in the real world than you'd like it to be.
You've bought the courses. You've read the posts. You already know what you should be doing this week. You're just not doing it.
That loop has a name. It's the spiral. And naming it is the first step out of it.
One email. Every Tuesday. Built to move you.
Short, specific, and written for people who already know what to do.
Every Tuesday morning you get one email from me. Coffee-length read. One clear action for the week ahead. Written in real time as I build my own business using the same structure.
No drip sequence. No funnel games. Just a weekly note from someone doing the work.
Welcome bonus: Sign up today and I'll also send you the Monthly Reset. It's the three-page template I use in my own business every month. One focus. Ten numbers. An honest look at what you avoided and why. Fill it in once and you'll see the next four weeks more clearly than you have in months.
If this sounds like you, you're in the right place.
You're a creative entrepreneur. A designer, illustrator, maker, photographer, writer, surface pattern artist, or something adjacent. The work is real. The craft is there.
You decided at some point to take it seriously and the moment you did, a set of roles showed up that you never signed up for. Marketing. Sales. Strategy. Pricing. Pitching. You avoid them, dress the avoidance up as preparation, and wonder why the business isn't compounding.
You might be building alongside a job, or around small children, or in the cracks of a life that's already full. You don't have time to waste on anything that isn't working.
You're done with generic coaching content that tells you to turn up, trust the process and believe in yourself. You want someone to tell you what to track, what to cut and what to do next.
Who is behind this.
I'm Jodie.
I've spent 25 years in commercial and sales operations. My job is to find out why a sales team isn't hitting its numbers, fix the thing that's broken, and make sure it stays fixed. I don't do the selling. I run the system behind it.
I've been building creative businesses alongside that role for years. The Colour Rebel. Colour Rebel Studio. Now Anti-Spiral. Different audiences, same playbook: one focus, honest numbers, consistent execution.
When I started applying sales operations thinking to my own creative work, the spiral stopped. Not because the work got easier. Because I stopped pretending I was being productive when I was actually circling.
Anti-Spiral is everything I wish someone had handed me three years ago.
What turns up in your inbox.
One email a week. Same day. Same time. Short enough to read with a coffee.
A specific operator lens on one thing that matters. Something I'm using this week in my own business, drawn from the way sales teams actually run. Not theory. Not motivation.
A metrics check. A reminder that numbers aren't the enemy. They're the feedback.
Three questions to sit with. Built to drive a decision, not a journal entry.
One take-away. One action to do before next week. Not a to-do list. One thing.
That's the whole email. No tracking you around the internet. No drip sequence designed to break you down. Just a weekly note from someone doing the work in real time.
What this is not.
This isn't a course. It isn't a mastermind. It isn't a reset exercise, a manifestation practice, or a posting schedule dressed up as strategy.
It isn't a place to post about your week and be told you're doing great. There are plenty of those. They're not moving anyone's business forward.
Anti-Spiral is about one thing. Helping creative entrepreneurs execute consistently on the things they already know they should be doing.
If you want to be told your work is beautiful and your ideas are special, this isn't it.
If you want to stop circling and start building, you're in the right place.
Something bigger is coming in September.
In September 2026 I'm opening an Anti-Spiral membership.
It's built around the same framework I use on weekly emails and in my own business. Small, focused, execution-first. Pricing will sit between £37 and £97 a month.
The people on this email list will hear about it first, get founder pricing, and decide whether it's for them before anyone else sees the doors open.
You don't need to do anything. Stay on the list and it'll turn up.
Start here.
One email a week. Same day. Same time.
Join the list and Tuesday's email will turn up in your inbox.
You'll also get the Monthly Reset as a welcome bonus.
I'll only email you about Anti-Spiral. Unsubscribe any time. No sharing, no spam, no weird funnels.
Anti-Spiral is a Jodie Kemp project. For creative entrepreneurs who are done circling and ready to build something that moves.